Blackberry introduced an exchange offer almost 2 weeks back for BlackBerry Z10 which resulted in 40% growth in sales in India.
Under the scheme, one can exchange his or her older smartphone for the BlackBerry Z10 and get discount between Rs 3,000 to Rs 11,000 on Z10.
Sunil Lalvani, managing director for India, BlackBerry, said to The Innogriti,
We got a tremendous response to exchange offer on BlackBerry Z10 from consumers. BlackBerry saw a 40 per cent jump in sales as a result of it.